Boost your brand with books
My name is Beckie Sanderson, branding designer and publishing specialist at Miss Digital Media, and author of Boost Your Brand with Books. In this blog, I highlight how self-publishing books and eBooks provides many opportunities to boost your brand, generate leads, and create a passive income.
'Boost Your Brand With Books' introduces the opportunities that self-publishing provides for many business owners as well as authors. Whatever your profession, a book or eBook is an excellent lead generation tool for your business.
The opportunities of self-publishing
How can you boost your brand with books and eBooks? Well, there are lots of different opportunities available for you to do just that. Books and eBooks can be used in many different ways to leverage your business.
To establish yourself as an expert in your field
To reach a broader audience with your programmes, knowledge, and personal stories
To add value to your existing customers or course delegates
To attract your ideal customers
To help build the like, know, and trust factor
To provide a lead magnet
To generate sales
To create a passive income
Self-publishing is way more accessible than traditional publishing has ever been thanks to platforms like Amazon Kindle Direct Publishing, IngramSpark, and many others providing print-on-demand services that offer free or affordable options to publish globally. No stock is held and books are shipped directly to the customer. A percentage of the sale price is deducted by the platform and you receive the remaining royalty payments.
There are many different book and eBook formats ad genres available, for a variety of audiences: fiction, nonfiction, business development, self-help, memoirs, colouring books, children’s books, or low or no content books like branded notebooks, journals, and planners.
These can generate a passive income for your business through sales on platforms like Amazon, or they can be used as course workbooks, freebie downloads, and lead magnets.
There are lots of opportunities available for you, and many different platforms and purposes where you can share and publish your books and eBooks!
Self-publishing isn't just for authors
You or anyone can be an author! There are so many opportunities for everyone! For example, if you're a coach, you can self-publish whatever your niche, mindset, confidence, or business. Whether you're a consultant, or an expert in your field, a specialist, a trainer, or an advisor. If you're a creative writer, photographer, illustrator, or artist, there's a book format and audience for you!
I like to say if you have a talent, a concept, a story, or skill to share, there's no better place for it than in a book!
One thing I hear a lot is, "But I don't have time to write a book!" Chances are that as a business owner, you probably already write a lot of content, create posts for blogs, and create videos for social media, or maybe even podcasts.
If that is the case, you could be repurposing this content to create books and eBooks by transcribing audio and video content or collating written posts and blogs into one document. Yes ok, there's a bit more to it than that, but the point is at least 50% or more of the work is already done, as you have previously created the 'content' and you already have an audience!
Do you want to self-publish a book now?
Writing or creating a book or eBook might not be something that you've ever thought of doing before. However, perhaps this blog has inspired you to try. Maybe you have an idea for a book, but don't know where to start. Or maybe you have started writing but don't know what steps to take next.
If this is something you’d like to learn more about, check out my video workshop: ‘Boost Your Brand with Books.’
This workshop was originally created for the Digital Women Summit and includes an introduction to the opportunities of self-publishing, book and eBook formats, tools for designing and publishing, costs and investment, a self-publishing checklist, and marketing and promotion.
If you would like to discuss your self-publishing ideas and get advice on your next steps, book a free consultation with me via the contact form on my website.
Or, if you would like to develop your branding, online marketing, and publishing skills, then I'd love you to join my Facebook group ‘Boost your Skills, Boost your Brand with Miss Digital Media'. You'll get access to a ton of training and resources to help you up-level your marketing skills and increase your visibility online - even if you're a complete technophobe!
