Showcasing your business at an event: How to make it count
Whether you’re heading to your first event or you’ve done a few already, showcasing your business in person can be both exciting and a little overwhelming. Done well, though, it’s a brilliant way to build brand awareness, connect with potential clients, and open up new opportunities.
Like most things in business, there’s no one-size-fits-all formula—but there are a few things you can do to make sure your stand turns heads for all the right reasons.
Here are my top tips for making a memorable impression and getting real value from your next business event.
Start with your goal
Before you book the venue or order any printed materials, take a moment to get clear on what you want to achieve.
Are you there to generate leads, promote a new service, raise brand awareness, or simply connect with other like-minded business owners? Knowing your goals will help guide your decisions and make it much easier to measure success afterwards.
And if the to-do list feels like a lot, this is a great time to bring in a virtual assistant who can help you plan the logistics, book travel, chase suppliers or even create a checklist so you don’t miss a thing.
Make your booth stand out
Let’s be honest—no one wants to walk past a boring booth. If you want people to stop at your booth, it needs to catch their eye.
Think bold visuals, clean design, and clear messaging. This is where working with presentation design services can really elevate your presence—they’ll help you create visuals that reflect your brand and draw people in.
From banners and signage to slideshows and printed collateral, design really does make a difference.
Offer something of value
You’ve got the look—now you need the hook.
To encourage visitors to stop and engage, give them something worth their time. That could be a giveaway, free samples, or even a fun raffle. Branded goodies and exclusive discounts work well too.
The aim is to create a moment of interest, a reason to linger, and ideally, a conversation. A virtual assistant can help coordinate these extras, order materials, or even help you manage sign-ups or email follow-ups after the event.
Engage with people
The most successful event stands aren’t just about aesthetics—they’re about energy. Make sure you or someone from your team is there to engage with people, smile, start conversations, and be genuinely helpful.
Don’t just wait for them to come to you—be approachable and present. And if small talk isn’t your strong suit, think about a simple script or talking points to break the ice.
Final thought
Attending an event is a big investment of time, energy, and often money. But when done well, it can open doors, spark conversations, and lead to long-term opportunities for your business.
And you don’t have to do it alone. A virtual assistant can help behind the scenes so you can show up with confidence, knowing everything’s handled.
💬 Need help pulling it all together? I can match you with a brilliant UK-based VA who’ll take the pressure off and help you make the most of your next event.
Get in touch today to find the perfect support for your business.
TLDR: Heading to a business event? Make it count by setting clear goals, creating an eye-catching stand with the help of presentation design services, offering something valuable to encourage people to stop at your booth, and being ready to engage with people. Need help with the planning or prep? A virtual assistant can support you every step of the way.
