How to fix a marketing slump (and why a VA could be your secret weapon)
We all hit a rough patch with our marketing from time to time. Whether things have gone a bit quiet or you’re struggling to stay consistent, a marketing slump can leave your business feeling stuck—and it’s not something to ignore for too long.
No leads, no engagement, and no growth? That’s a recipe for frustration. But the good news is, there are simple ways to get things moving again—and you don’t have to do it all by yourself.
In this post, I’m sharing a few practical ways to breathe new life into your marketing, plus how a virtual assistant could be just the support you need to turn things around.
Start by tracking your results
If you’re not already keeping a close eye on your marketing performance, now’s the time to start.
You need to know what’s working and what isn’t, so you can stop wasting energy (and budget) on tactics that aren’t moving the needle. The more you track, the better you’ll understand your audience—and that’s the secret to creating content and campaigns that connect.
A virtual assistant can help by setting up reporting dashboards, pulling analytics, and giving you the kind of insight that leads to better decisions and bigger results.
Try out different methods
Marketing isn’t one-size-fits-all. What works brilliantly for someone else might fall flat for your business—and that’s perfectly normal. The key is to experiment and stay open to new approaches.
Email marketing, SEO, content creation, events, influencer collaborations, social media... there are endless options. And don’t overlook PPC management, which is often underused but can bring fast, measurable results.
Yes, some of these methods can be time-consuming—but that’s exactly where a virtual assistant can step in. From scheduling and publishing content to managing your inbox or assisting with paid ads, your VA can keep the wheels turning while you focus on strategy and growth.
Look around and learn
It’s not about copying the competition, but keeping an eye on what’s working for others can be a fantastic source of inspiration.
A virtual assistant can help you monitor industry trends, track competitor activity, or pull together ideas from similar businesses so you can learn, adapt, and evolve.
Sometimes a fresh perspective is all it takes to spark a brilliant idea.
Let feedback guide your way
One of the best ways to improve your marketing is to ask the people who matter most—your customers.
Gathering feedback gives you valuable insights into what your audience actually thinks. What do they love? What could be better? What’s missing?
You could use a simple survey sent after a purchase, or ask for feedback during client handovers. A virtual assistant can support you in setting these up and organising the results, so you can quickly act on what you learn.
Happy customers = stronger marketing. It really is that simple.
You don’t have to do it all yourself
If your marketing is feeling like a mountain to climb, remember—you don’t have to scale it solo.
A skilled virtual assistant can help you get back on track by handling the admin, the tracking, the planning and the doing. Whether you’re rebuilding from a dip or looking to level up your efforts, the right support makes all the difference.
✨ Need someone reliable to take marketing off your plate? I can match you with a brilliant UK-based VA who understands your goals and gets things done.
💬 Get in touch today to find your perfect VA and reignite your marketing with confidence.
TLDR: If your marketing’s taken a dive, don’t panic—there are practical ways to fix it. Start by tracking your results, try different approaches like PPC management, keep an eye on what others are doing, and listen to customer feedback through a simple survey.
And if you’re feeling overwhelmed? A virtual assistant can take care of the details so you can focus on growing your business. Get in touch to be matched with the right support.
