3 tips on what to include in a marketing plan
Life is pretty hectic for the average small business owner. Most of us manage a range of job functions completely unheard of in corporate careers. If your average working day sees you making sales, updating your website, monitoring competitor trends, as well as possibly keeping on top of stock levels and sales data, then you are far from alone.
One thing business coaches say repeatedly is if you don’t enjoy doing something or it isn’t your key area of expertise, outsource it. They aren’t wrong; life is too short to do things you really don’t enjoy. But, and it’s a big one, budget does have to play a part in the reality of a successful small business. And maybe you aren’t quite at the point where you can afford to pay to outsource everything.
That leads me very nicely to my next point. As a marketing consultant working mainly with small business owners, one of the things I often help with is marketing planning. I do this in a variety of ways from 121s to workshops, but I'm not here to pitch to you today. I am here just to give you some tips on what to include in a marketing plan if you are the person responsible for creating one, and maybe marketing isn’t your key area of business expertise.
1. Support your business plan
2. Cover who your target customers are
3. Include your goals and objectives
I really hope this has given you a useful checklist to think about the next time you are working on your marketing plan.